Marketing · AI · Corporate Growth

YSMichael

Head of Digital Marketing · Global Technology Enterprise · UC Berkeley Fellow

At the intersection of technology, marketing, AI and sustainability — building ecosystems where innovation meets purpose.

Atlanta, Georgia · USA10+ Years GlobalSmart Village Project, UC Berkeley
YS Michael
Honoured with the
Star Independent Award 2020
for rural innovation & impact
The operating philosophy
World Problems + Advanced Technology + Business-Model Innovation + AI = Sustainable Solutions
01 — About

From a coastal Andhra village to global digital leadership.

Born in Antarvedi, a remote fishing village near the Bay of Bengal, YS Michael grew up amid the everyday realities of rural India — and has spent his career closing the gaps he was raised inside.

The disparities weren't distant statistics for Michael — limited schooling and healthcare, financial illiteracy, and the struggles of farming families were the lived experience of his community. That awareness became a lasting conviction: business tools are only worth as much as the change they create for people.

After a Bachelor's from Adikavi Nannaya University and an MBA, his career began in 2015 on the supply-chain floor at Flipkart. The role sharpened his operational discipline — but clarified that he wanted work that directly improved lives in villages like his own. An invitation from Prof. Solomon Darwin of UC Berkeley soon changed his trajectory, and he joined the Smart Village Movement, rising to Andhra Pradesh State Director.

As a UC Berkeley Fellow he worked at the intersection of government, academia, Silicon Valley corporations, Indian startups and rural communities — building partnerships that bridged three state governments (Andhra Pradesh, Arunachal Pradesh and Meghalaya), global corporates across India & Silicon Valley, and leading universities to create scalable, sustainable impact.

Today, as Head of Digital Marketing at a US-based global technology enterprise in Atlanta, he carries that same conviction into the corporate world — helping global organizations across IT, AI, Manufacturing, Engineering and Healthcare accelerate growth through go-to-market strategy, digital transformation, AI adoption and global partnerships. Over 10+ years he has led, mentored and advised 100+ initiatives across the Sustainable Development Goals.

25% · Innovation, R&D & Marketing75% · Core business execution
At the NASA Research Center, Silicon Valley
At the NASA Research Center, Silicon Valley
With Charles — Salesforce (C-Suite), Silicon Valley
With Charles — Salesforce (C-Suite), Silicon Valley
02 — What I Do

Strategy, execution & measurable growth.

End-to-end marketing and corporate-growth leadership — from awareness and engagement to lead generation, conversion and market leadership.

Capabilities

  • Go-to-Market Strategy
  • Digital Transformation
  • AI Adoption
  • Employer Branding
  • Global Partnerships
  • Account-Based Marketing
  • Omnichannel Performance
  • Corporate Communications
  • Thought Leadership
  • B2B & B2C Growth

Industries served

  • Information Technology
  • Artificial Intelligence
  • Manufacturing & Electrification
  • Engineering
  • Healthcare & Life Sciences
03 — Impact by the numbers

A decade of measurable outcomes.

Across governments, global corporates and universities — turning ideas into scalable, sustainable solutions.

0
+
years
at the intersection of marketing, AI & innovation
0
+
initiatives
led, mentored & advised across the SDGs
0
farmers
empowered with market linkage & digital tools
0
+
women
supported into dignified self-employment
0
+
youth
placed in jobs through skill academies
0
state governments
partnered with — into Chief Ministers' offices
04 — Experience

From Silicon Valley boardrooms to the village.

A path that runs from Flipkart's fulfilment floor to UC Berkeley, three state governments, and leading global brand marketing today.

Sep 2025 — Present · Atlanta, GA

Head of Digital Marketing

Global Technology Enterprise

Driving global brand growth and digital transformation with AI, advanced analytics and omnichannel performance marketing — leading end-to-end strategy, ABM and thought leadership for a US-based global enterprise of 2,500+ professionals with a 200+ solution portfolio across healthcare, manufacturing, BFSI and more.

May 2024 — Aug 2025 · India

Senior Consultant

Stealth Startup

Advising at the intersection of advanced marketing, US visa & immigration consulting, blue-collar staffing, R&D and social impact — guided by the formula: World Problems + Advanced Technology + Business-Model Innovation + AI = Sustainable Solutions.

Jan 2023 — Apr 2024

Director of Marketing & Development

Edvenswa Enterprises

Led market research, SWOT, advanced digital marketing and lead generation; built strategic partnerships and supported the sales cycle for an IT-solutions firm serving healthcare, supply chain, BFSI, energy and education.

Sep 2022 — Dec 2022

Berkeley Innovation Mentor

UC Berkeley · Haas School of Business

Mentored engineers, entrepreneurs and business graduates on business-model innovation — value propositions, customer segments, market research and building sustainable, fundable ventures.

Feb 2017 — Dec 2022 · Andhra Pradesh

State Director & Board Secretary

Smart Village Movement (SVM)

Led 120–200 young innovators and reported to Prof. Solomon Darwin while working alongside senior IAS officers. Empowered 13 Farmer Producer Organizations, ran 120+ Mission4Kisan programs, and helped ~21,000 farmers adopt digital tools — plus women's skilling with USHA and an automobile academy with Hella.

May 2020 — Jan 2022 · East Godavari

Director of Operations

COVID Care Center · AP Govt & Smart Villages

Ran a free COVID care center for below-poverty-line communities with the Government of Andhra Pradesh, leading digital outreach and community engagement to maximise reach and impact.

Jan 2017 — Apr 2018

UC Berkeley Fellow (MoU with Govt. of A.P.)

UC Berkeley · Haas School of Business

Built Open-Innovation business models (AI, IoT, edge, blockchain) for startups and states; contributed to two published Harvard cases with Prof. Henry Chesbrough; convened the Open Innovation Conference-India for 80+ MNCs, chaired by the Hon'ble CM; and co-authored a white paper surveying 10,000 farmers.

Aug 2015 — Sep 2016 · Hyderabad

Jr. Executive

Flipkart

Managed logistics, fulfilment-center operations and outbound supply chain — pairing operational efficiency with early digital-marketing initiatives.

With the Hon'ble Chief Minister of Andhra Pradesh
With the Hon'ble Chief Minister of Andhra Pradesh
Alongside global leaders & mentors
Alongside global leaders & mentors
We are not building roads or infrastructure. We are building people to revolutionize the rural economy — because when you empower a single villager, you empower the whole village.
YS Michael · The Smart Village philosophy
05 — Global Partnerships & Open Innovation

Bridging governments, corporates & universities.

Presenting rural prototypes at the World Open Innovation Conference — San Francisco 2018 and Rome 2019 — and visiting NASA research facilities and Silicon Valley campuses, connecting Google, Salesforce, Ericsson, Cisco, IBM, Wipro, Mahindra and Johnson Controls to real-world problems.

19 moments
On stage at the World Open Innovation Conference 2018, San Francisco
On stage at the World Open Innovation Conference 2018, San Francisco
With John Chambers — Cisco Chairman Emeritus — & the UC Berkeley team
With John Chambers — Cisco Chairman Emeritus — & the UC Berkeley team
At NASA Ames — Unitary Plan Wind Tunnels, Silicon Valley
At NASA Ames — Unitary Plan Wind Tunnels, Silicon Valley
At the WOIC venue — San Francisco Marriott
At the WOIC venue — San Francisco Marriott
NASA — a modular approach to greener computing
NASA — a modular approach to greener computing
PayPal Campus, Silicon Valley
PayPal Campus, Silicon Valley
High-level discussions at a Silicon Valley HQ
High-level discussions at a Silicon Valley HQ
Strategy sessions with Berkeley leadership
Strategy sessions with Berkeley leadership
UC Berkeley — extending human capability with science & data
UC Berkeley — extending human capability with science & data
The Smart Village core team, UC Berkeley
The Smart Village core team, UC Berkeley
Boardroom review at UC Berkeley Haas
Boardroom review at UC Berkeley Haas
Berkeley-Haas project presentation
Berkeley-Haas project presentation
Presenting at the World Open Innovation Conference
Presenting at the World Open Innovation Conference
WOIC — Rome
WOIC — Rome
World Open Innovation Conference
World Open Innovation Conference
WOIC 2019 — LUISS University, Rome
WOIC 2019 — LUISS University, Rome
The 6th Annual World Open Innovation Conference, Rome
The 6th Annual World Open Innovation Conference, Rome
WOIC 2019 — showcasing open innovation from India
WOIC 2019 — showcasing open innovation from India
Presenting from the LUISS podium, Rome
Presenting from the LUISS podium, Rome
06 — Government & Leadership

Three states. Three Chief Ministers.

Designing technology-enabled programs with Andhra Pradesh, Arunachal Pradesh and Meghalaya — turning policy into economic development on the ground.

Welcoming leaders & partners to the innovation office
Welcoming leaders & partners to the innovation office
A partner review & strategy discussion
A partner review & strategy discussion
With IAS officers & district administration
With IAS officers & district administration
A government market-linkage program
A government market-linkage program
At the District Collectorate
At the District Collectorate
Government & corporate relations meeting
Government & corporate relations meeting
A strategy session with leadership
A strategy session with leadership
Signing an MoU for the next phase
Signing an MoU for the next phase
07 — Livelihoods & Skilling

Turning skills into self-employment.

With USHA International, 16 sewing skill centres trained and supported 600+ women — many from marginalized backgrounds — into dignified monthly incomes of ₹7,000–15,000, alongside larger textile and crochet production centres.

5 moments
USHA International — women's skilling & certification
USHA International — women's skilling & certification
Self-employment training in progress
Self-employment training in progress
The Mini Social Welfare Skill Centre
The Mini Social Welfare Skill Centre
A sewing & production centre
A sewing & production centre
Empowering women through skill development
Empowering women through skill development
08 — Skilling for Employment

An academy that stopped migration.

Partnering with the German firm Hella, an automobile skill-development centre placed ~650 school dropouts in local jobs earning ₹12,000–25,000 a month — reducing distress migration and rebuilding village economies.

Automobile academy — placement drive
Automobile academy — placement drive
Inaugurating the skill academy
Inaugurating the skill academy
Hands-on technical skill training
Hands-on technical skill training
Training on internal-combustion systems
Training on internal-combustion systems
09 — Impact on the Ground

Where innovation meets purpose.

From Zero Mass Water turning air into drinking water in Razole, to LearnOn Mobile, ICan and ICO in government schools, Zero-Budget Natural Farming and digital agriculture platforms — the everyday work of empowering people across the SDGs.

9 moments
A community gathering in the villages
A community gathering in the villages
Certificate distribution after a program
Certificate distribution after a program
Convening Smart Village stakeholders
Convening Smart Village stakeholders
Free coaching for rural students
Free coaching for rural students
Farmer awareness & capacity building
Farmer awareness & capacity building
Inaugurating a new village facility
Inaugurating a new village facility
Community engagement on the ground
Community engagement on the ground
Recognition with SBI & partner institutions
Recognition with SBI & partner institutions
Launching a Skill Development Centre
Launching a Skill Development Centre
Star Independent Award 2020
10 — Honors & Recognition

Recognized for impact.

  • Star Independent Award 2020National recognition for rural innovation & social impact
  • WOIC Corporate Award — Zero Mass WaterDisruptive innovation, World Open Innovation Conference
  • Covid WarriorFor frontline work running a free rural COVID care center
  • Best Performer — BBDTop performer, Flipkart Big Billion Days
  • National Basketball — School GamesNational-level representation in athletics

Contributed on the ground to two published Harvard Business School cases on Business Models for Smart Village with Prof. Henry Chesbrough — and collaborated with product teams at Google, Salesforce, Ericsson, IBM, Tech Mahindra, Wipro and Johnson Controls.

11 — Foundations

Education, languages & more.

Education
2017–18
Fellow — Smart Village Project
UC Berkeley, Haas (MoU: Govt. of India & Berkeley-Haas)
2015–17
Master of Business Administration
Jawaharlal Nehru Technological University
2012–15
Bachelor of Business Management
Adikavi Nannaya University (AKNU), Rajamahendravaram
2010–12
Intermediate (MEC)
Sri Chaitanya College, Rajahmundry
2002–07
Schooling (LKG–7th)
Riverside International School
Languages
TeluguNative / Bilingual
EnglishFull Professional
HindiLimited Working
Certification

Goal Setting: Objectives & Key Results (OKRs)

Top Skills

Digital Marketing · Escalation Resolution · Due Diligence